Episode 37 - Why Your Market's Problem Keeps Coming Back Professionals?

Ever wonder why your audience keeps struggling with the same thing, even after trying dozens of solutions? It’s because the core problem is rarely addressed head-on. In this episode, we walk through a process for going upstream to find the root cause, then downstream to map the cascade of challenges it creates. You’ll leave with a tool to position yourself as the only one who truly gets it.  Grab a cold Iced tea or a warm beverage and enjoy the show.